- 15. 2 月. 2021
What do PR and communications experts expect from 2021?
In a survey “News Aktuell” together with Civey, investigated how professionals in communication, marketing and media see the year…
- 1. 2 月. 2021
Why SEO is so important for B2B companies
If your company does not appear on the first page of Google searches for relevant keywords, it is practically…
- 29. 1 月. 2021
These are the Social Media Trends 2021
There were quite a few social media trends in the turbulent year 2020. In particular, the international video portal…
- 28. 1 月. 2021
Effective Facebook Marketing Strategies
Facebook has more than 2 billion users and counting. It is the perfect platform to expose your brand to…
- 17. 12 月. 2020
Why YouTube advertising is becoming increasingly important
In October 2020, youtube.com recorded 34.14 billion visits worldwide. In the German-speaking world, 47 million adult users used the…
- 23. 11 月. 2020
Videoconferencing – How we do it better!
Even if some mistakes in a video conference are less serious than others, they still have the same effect…
- 10. 11 月. 2020
Using Pinterest effectively for your own SEO
If you have your own website or online store, you can use Pinterest to generate traffic to your website….
- 2. 11 月. 2020
What you should not do in meetings
Meetings can have a wide variety of contents. It is understandable that not every topic is of great interest…
- 19. 10 月. 2020
AI in PR: How do PR experts see the development?
A survey conducted by news aktuell and Faktenkontor asked 415 PR professionals for their opinion on the three areas…
- 1. 10 月. 2020
New account from Italy
Nuturally, the online shop for all true lovers of nuts, has chosen Industrie-Contact (IC) for its Germany PR. The…
- 29. 6 月. 2020
Real Estate Communications
PR for real estate projects should always be focused on ensuring that clients sell properties. Our clients sell luxury…
- 8. 6 月. 2020
Storytelling and Storydoing
Most people have already heard of storytelling. In the marketing world, it’s about telling a story about the product…
- 18. 5 月. 2020
Corona Crisis Communication
The communications departments and agencies of companies are currently facing special challenges. The German newswire “News Aktuell” has investigated…
- 6. 4 月. 2020
Broker Relations
We have been working for clients with luxury real estate for many years. The focus is on press relations…
- 1. 4 月. 2020
Online shop The Mint Corner counts on IC
The Mint Corner is relying on Industrie-Contact (IC) for its PR. The task of the agency is to promote…
- 30. 3 月. 2020
E-mail is the most important channel for customer communication
Companies have sent more e-mails in 2019. The opening and click rates, however, have fallen. This is one of…
- 19. 3 月. 2020
Corona virus: What to do if the fair is cancelled
Due to the worldwide development of the corona virus, the trade fair industry is also facing difficult times. Due…
- 19. 3 月. 2020
Communication in times of Corona
Corona dominates the media, the serious and the untrustworthy. Important news mixes with fake news on our smartphone display….
- 2. 3 月. 2020
The 20 biggest fitness trends for 2020
FIBO, the world’s largest trade show for fitness, wellness and health, which was to be held in Cologne in…
- 2. 3 月. 2020
COVID and its effects on the German trade fair industry
Germany is the world’s number 1 trade fair venue for international trade fairs. This is why trade fair cancellations…
- 28. 1 月. 2020
A code of honour for influencer communication
The relatively young influencer marketing still has to struggle with many problems. There are no clear guidelines on how…
- 21. 1 月. 2020
New online payment methods
Financial transactions online are still a problem for many internet users – but new methods promise a high level…
- 20. 1 月. 2020
IVW: Print media circulation figures continue to fall
The figures published in mid-January 2020 by the Information Community for the Determination of the Distribution of Advertising Media…
- 13. 1 月. 2020
Instagram Trends 2020
A clear social media marketing strategy is indispensable for companies nowadays: Instagram is currently one of the most effective…
- 23. 12 月. 2019
The world of communication and PR in the future
In 2019 we celebrated #IC40YEARS. But everybody can look back. Our anniversary is first and foremost a milestone on…