- 2026年1月5日Challenges and Opportunities for Journalists and PR Professionals
State of the Media Report 2025
State of the Media Report 2025: Key insights on journalism, PR, AI, media trends, challenges and opportunities shaping today’s…
- 2025年9月15日PR in Europe for E-commerce companies on Black Friday
Black Friday 2025: PR and online marketing in Germany
It may be worthwhile to develop a targeted PR and online marketing campaign in Germany specifically for Black Friday.
- 2025年7月21日Benefits, Risks, and Best Practices of Generative AI in Public Relations
Generative AI in PR
Discover how generative AI is reshaping PR – boosting efficiency, managing risks, and balancing tech with human authenticity.
- 2025年4月1日Battenhall's 12th Annual Social Media Report 2024
The Social Media Year 2024: Developments and Findings
The Battenhall Annual Social Media Report 2024 shows how social media is overtaking television as a news source and…
- 2025年3月10日The Power of Emotions in PR
Emotional PR: Winning the target group’s attention with feelings
Emotional PR: Read how brands that link their values and messages to emotional stories or experiences can build a…
- 2024年3月20日Ajambow: A revolution in the fitness industry
Ajambow – The sustainable group fitness and health innovation!
Ajambow® is more than just a training device – it is a holistic concept that revolutionizes both group and…
- 2024年1月15日“The effect is even more important than the content”
Present your own company better through media training
It is important to communicate convincingly and authentically with the public. Through media coaching, managers can learn and develop…
- 2024年1月1日Public Relations – a definition
What does “PR” mean?
PR, short for Public Relations, is a strategic communication process that builds mutually beneficial relationships between organizations and their…
- 2023年11月20日How companies can optimize their Christmas PR 2023 in Germany
Christmas PR 2023 in Germany
The holiday season is not only a time for giving and celebrating, but also a golden opportunity to put…
- 2023年3月13日Artificial Intelligence (AI) on the rise with ChatGPT
ChatGPT with GPT-4: What can the chatbot do more now?
Initial experiences in the PR industry show that the ChatGPT chatbot offers advantages when it comes to creating press…
- 2023年1月2日Trends and Challenges 2023
B2B Marketing in Germany
Marconomy and the German bvik (Federal Association of Industrial Communication) have drawn up trend theses for B2B marketing in…
- 2022年11月28日Digital Customer Experience
The Marketing Trend 2023
New trends will increase and change the market in 2023. They all have one thing in common: it’s all…
- 2022年11月1日Key media usage trends will continue to prevail
ARD/ZDF study reveals mass communication trends in 2022
According to the results of the ARD/ZDF Mass Communication Trends 2022 study, 99 percent of all people in Germany…
- 2022年9月5日Notified/PR Week survey: More than 85 percent of PR professionals see growing importance of PR at the executive level
Corporate communications increasingly important
A survey by Notified/PR Week found that more than 85 percent of PR professionals believe PR plays a stronger…
- 2022年5月9日Target specific interests with a content plan
Thought leadership offers unique perspectives
Out of some 3,600 senior-level professionals surveyed, 66 percent of B2B decision makers feel inundated with promotional messages. Yet…
- 2022年4月4日Hashtags help to simplify the search within a network
Tips for the correct use of hashtags
A hashtag (composed of hash for a character and a double cross, the English tag = marking) is a…
- 2021年12月7日What trends are emerging in the field of digital marketing in 2022 as a result of Corona?
Communication trends 2022
The Corona pandemic has had a massive impact on many over the past year and a half. But Corona…
- 2021年11月29日Development of media quality in the digital age
Quality and the future of journalism
Is quality declining in the face of fake news and hate messages, or do these trends tend to lead…
- 2021年11月15日Quest for Business
Press Conference at the Metaverse
A new era: Our lives are to be transferred to a world in which we move and meet virtually…
- 2021年8月23日Addressing stakeholders with LinkedIn
LinkedIn is the most popular social media business platform
LinkedIn is the most important network for digital communication for many entrepreneurs and was able to extend its lead.
- 2021年8月9日Instagram has long since overtaken Facebook
Social media use in Germany (2020)
Social Media is becoming more and more important within the marketing mix! Since user behavior is constantly changing, decision-makers…
- 2021年7月29日Opportunities for Adaptation
Impact of the COVID-19 pandemic on the PR Industry
Everyone has been hit by the ongoing pandemic: Individuals, companies and industries. The PR industry has also had to…
- 2021年7月19日The Most Popular Brands in the DACH Region
Love Brands 2021 in the DACH Region
What are the Lovebrands 2021 in Germany, Austria and Switzerland? Here, the focus was not least on which brands…
- 2021年6月21日Successful content marketing
Being more successful with effective content planning
Successful content marketing addresses the target group, which has been specifically defined in advance, with high-quality focus topics tailored…
- 2021年5月31日Placing talk show guests on classic TV
Talk shows: How do you place a guest?
TV talk shows, especially political ones, are particularly popular and are thus a valuable platform for placing talk guests…
Posts tagged with ‘趋势’
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