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5月 9, 2022
Thought leadership offers unique perspectives
Out of some 3,600 senior-level professionals surveyed, 66% of B2B decision makers feel inundated with promotional messages. Yet the...
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4月 4, 2022
Tips for the correct use of hashtags in social media
A hashtag (composed of hash for a character and a double cross, the English tag = marking) is a...
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1月 1, 2022Public Relations – a definition
What does “PR” mean?
Public relations, or PR, consist in managing the communications of a person or an organization to the public.
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12月 7, 2021
Communication trends 2022
The Corona pandemic has had a massive impact on many over the past year and a half. But Corona...
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11月 29, 2021
Quality and the future of journalism
Is quality declining in the face of fake news and hate messages, or do these trends tend to lead...
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11月 15, 2021
Press Conference at the Metaverse
A new era: Our lives are to be transferred to a world in which we move and meet virtually...
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8月 23, 2021
LinkedIn is the most popular social media platform in the business world
LinkedIn is the most important network for digital communication for many entrepreneurs and was able to extend its lead.
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8月 9, 2021
Social media use in Germany (2020)
Social Media is becoming more and more important within the marketing mix! Since user behavior is constantly changing, decision-makers...
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7月 29, 2021
Impact of the COVID-19 pandemic on the PR Industry
Everyone has been hit by the ongoing pandemic: Individuals, companies and industries. The PR industry has also had to...
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7月 19, 2021
Love Brands 2021
What are the Lovebrands 2021 in Germany, Austria and Switzerland? Here, the focus was not least on which brands...