- 26. 8 月. 2024
Black Friday 2024: PR and online marketing in Germany
It may be worthwhile to develop a targeted PR and online marketing campaign in Germany specifically for Black Friday.
- 1. 2 月. 2024
How much does PR cost?
The cost of a PR agency can vary based on location, experience, and specialization. Some agencies offer flat rates…
- 1. 1 月. 2024
What does “PR” mean?
PR, short for Public Relations, is a strategic communication process that builds mutually beneficial relationships between organizations and their…
- 20. 11 月. 2023
Christmas PR 2023 in Germany
The holiday season is not only a time for giving and celebrating, but also a golden opportunity to put…
- 5. 10 月. 2023
How to create a Wikipedia article
How do you create a Wikipedia article in compliance with the rules of the online encyclopedia without running the…
- 20. 3 月. 2023
How to distribute press releases in Germany?
Tips for foreign companies, institutions and organizations how to tackle press release distribution in Germany.
- 2. 1 月. 2023
Disruption and its Meaning for Communications
Disruption describes a transformation process, which powerfully changes existing business concepts (or even the whole market by a radical…
- 4. 8 月. 2022
6 mistakes to avoid when working with media
Successful communication with the media is the key to launching press releases. What are the most common mistakes?
- 6. 6 月. 2022
New PRGN eBook
To mark its 30th anniversary, the Public Relations Global Network has now published an eBook in which 30 PR…
- 4. 4 月. 2022
Tips for the correct use of hashtags
A hashtag (composed of hash for a character and a double cross, the English tag = marking) is a…
- 25. 10 月. 2021
Native Advertising, Product Placement, Content Marketing, Advertorials
Babylonian language of confusion in the communications industry: Native Advertising, Product Placement, Content Marketing, Advertorials and several more phrases…
- 21. 6 月. 2021
Being more successful with effective content planning
Successful content marketing addresses the target group, which has been specifically defined in advance, with high-quality focus topics tailored…
- 1. 2 月. 2021
Why SEO is so important for B2B companies
If your company does not appear on the first page of Google searches for relevant keywords, it is practically…
- 17. 12 月. 2020
Why YouTube advertising is becoming increasingly important
In October 2020, youtube.com recorded 34.14 billion visits worldwide. In the German-speaking world, 47 million adult users used the…
- 10. 11 月. 2020
Using Pinterest effectively for your own SEO
If you have your own website or online store, you can use Pinterest to generate traffic to your website….
- 1. 4 月. 2020
Online shop The Mint Corner counts on IC
The Mint Corner is relying on Industrie-Contact (IC) for its PR. The task of the agency is to promote…
- 24. 3 月. 2020
What is content curation?
Content curation is a marketing measure that is mainly used in the social media segment. Comparable to the curator’s…
- 13. 1 月. 2020
Instagram Trends 2020
A clear social media marketing strategy is indispensable for companies nowadays: Instagram is currently one of the most effective…
- 11. 12 月. 2019
News and insights from seoday 2019
Many topics around SEO were presented at seoday 2019. In addition to three lecture sessions, several trade fair booths…
- 6. 12 月. 2019
IC wins Gold Award for 40th anniversary campaign
Industrie-Contact AG (IC) is celebrating its 40th anniversary in 2019. This makes the Hamburg PR agency one of the…
- 27. 11 月. 2019
Blogger Relations as a PR measure
The biggest difference between the new communication branch by influencers and classical advertising ambassadors is authenticity.
- 13. 11 月. 2019
Does the future of PR work lie in artificial intelligence?
A trend that will become even more important in the coming years is artificial intelligence in all areas of…
- 14. 8 月. 2019
Influencers as brand ambassadors
When marketing their products, companies are relying less and less on classic advertising ambassadors, because these are being replaced…
- 1. 7 月. 2019
Buchbinder Auktion now relies on IC for its PR activities
Buchbinder Auktion is now relying on Industrie-Contact (IC) for its PR. The task of the Hamburg agency is to…
- 21. 3 月. 2019
IC40YEARS – Industrie-Contact to celebrate 40th anniversary
Industrie-Contact (IC) is celebrating its 40th anniversary in 2019. Thus, it is one of the most experienced agencies in…