- 14. 8 月. 2019
Influencers as brand ambassadors
When marketing their products, companies are relying less and less on classic advertising ambassadors, because these are being replaced…
- 2. 7 月. 2019
Five PR disasters that we can learn from
Even though they try to avoid it, companies often need to deal with disastrous situations – shit happens. But…
- 1. 7 月. 2019
Buchbinder Auktion now relies on IC for its PR activities
Buchbinder Auktion is now relying on Industrie-Contact (IC) for its PR. The task of the Hamburg agency is to…
- 20. 6 月. 2019
Megatrend Cannabidiol (short: CBD)
No matter where you listen: Cannabidiol, or CBD for short, is on everyone’s lips. Friends report that they have…
- 4. 6 月. 2019
Drafting PR Case Studies
After 40 years of agency history, there are some key learnings I’d like to share on one of still…
- 11. 2 月. 2019
How to find the right PR agency
No coverage results, texts don’t read well and you can’t get your contact person on the phone for days:…
- 29. 10 月. 2018
IC awarded Gold
At the autumn conference of the Public Relations Global Network in Bucharest, Industrie-Contact received the PRGN Business Power Award….
- 22. 10 月. 2018
Erotic PR: How does public relations work for sex toys?
The first request for support in the area of erotic PR fluttered into the house in the middle of…
- 17. 9 月. 2018
Cloud solutions for automotive car manufacturers
In mid-September, Industrie-Contact took over the PR work for the Italian company MotorK in Germany. The aim is to…
- 14. 8 月. 2018
Industry 4.0 and the Challenge for Communication
The term “Industry 4.0” was presented to the public for the first time in 2011 at the Hannover Messe….
- 25. 6 月. 2018
The Power of Bloggers and Influencers
Bloggers and influencers play an important role in marketing. Brands spend a lot of money to post on successful…
- 7. 5 月. 2018
The Rise of the Social Influencer
Popularity of influencer marketing is a rich seam for brands and PR reps but greater transparency is now needed…
- 12. 3 月. 2018
Industrie-Contact wins Auktionshaus Stahl as new customer
Industrie-Contact has won the Auktionshaus Stahl as a new customer. The Hamburg-based auction house has been established on the…
- 2. 1 月. 2018
How much does a PR consultant earn in 2017?
The Hamburg comparison platform GEHALT. de, the professional magazine Werben & Verkaufen and the human resources consultancy Designerdock have…
- 5. 10 月. 2017
5 Steps to Select the Right PR firm
Selecting the perfect PR and marketing communications agency is a bit like dating: you might have to kiss a…
- 15. 8 月. 2017
IC wins 7 new customers in 2017
“In the past twelve months, we have been intensively optimizing our website for search engines, and are now reaching…
- 15. 8 月. 2017
Public Relations Budget
“I don’t submit a proposal if the requester is not ready to tell me what budget he is willing…
- 18. 5 月. 2017
Press work at trade fairs
Only a fraction of exhibitors use the press service as a way to gain exposure: One of the reasons…
- 7. 3 月. 2017
Coming strong: „Satisfyer“ and „partner“
The Hamburg-based agency Industrie-Contact (IC) has secured an international PR budget for the two lovetoy brands Satisfyer and partner….
- 16. 2 月. 2017
PR mega trends 2017
A survey of PR Gateway from PR, marketing and communication representatives showed that 29.35 percent of the participants rated…
- 27. 1 月. 2017
Second half of Bundesliga season for IC and Changhong
The electronics producer Changhong is continuing its brand and quality campaign in Germany. The core objective of the Chinese…
- 26. 1 月. 2017
IC starts 2017 with three new clients
For the Hamburg-based PR-agency Industrie-Contact (IC), 2017 kicked of with the successful acquisition of three new clients: Solvay (USA),…
- 12. 12 月. 2016
Why EOP should replace the PESO model
Communication professionals should focus on EOP rather than PESO and focus more on the customer instead of the media…
- 19. 9 月. 2016
The Fall of Advertising and the Rise of PR
Advertising agencies need to rethink: The book classic “The Fall of Advertising and the Rise of PR” is more…
- 16. 8 月. 2016
Bloggers: the key to relatable, believable storytelling
Our Italian PRGN (Public Relations Global Network) partner Sound PR shows how important bloggers are in storytelling PR strategy….