- 2026年5月4日How to create engaging LinkedIn posts
LinkedIn: Communication Strategies 2026 in Germany for Companies and Agencies
LinkedIn 2026 Germany: B2B strategy for companies & agencies—boost reach with thought leadership, video, and personal profiles over company…
- 2026年3月16日Press Releases in Germany: Writing and Distribution Tips for Foreign Companies
How to Write a Press Release in Germany
How to write a press release in Germany: structure, tips & best practices to boost media coverage, visibility and…
- 2026年2月19日How an established agency team helped Diakonie Hamburg attract more volunteers and donors
Strengthening the Brand in the Social Economy
How Diakonie Hamburg increased volunteers & donors: Integrated brand strategy, organizational development, and SEO/PR by a specialized agency team…
- 2026年1月5日Challenges and Opportunities for Journalists and PR Professionals
State of the Media Report 2025
State of the Media Report 2025: Key insights on journalism, PR, AI, media trends, challenges and opportunities shaping today’s…
- 2025年9月15日PR in Europe for E-commerce companies on Black Friday
Black Friday 2025: PR and online marketing in Germany
It may be worthwhile to develop a targeted PR and online marketing campaign in Germany specifically for Black Friday.
- 2025年8月18日What today’s brands must do to stay credible and relevant
How the Equation of Brand Influence Has Changed
Influence, once seen as a byproduct of visibility, is now the key metric for determining long-term relevance.
- 2025年7月21日Benefits, Risks, and Best Practices of Generative AI in Public Relations
Generative AI in PR
Discover how generative AI is reshaping PR – boosting efficiency, managing risks, and balancing tech with human authenticity.
- 2025年7月1日International reach expanded
PRGN joins the ICCO
PRGN joins ICCO, expanding international reach. The partnership enhances influence, ethics, and AI-driven communication for PRGN members.
- 2025年5月15日PR, Marketing, Advertising: Key Factors Explained
The difference between PR, marketing and advertising
Discover the differences between PR, marketing and advertising: goals and methods and why a good balance is important!
- 2025年5月1日Planning PR events live and digitally
Designing PR events effectively: From the idea to the event
Planning PR events: Learn how to create successful press events and put your brand in the spotlight with thoughtful…
- 2025年4月14日Why you should master an elevator pitch
Elevator pitch: Definition, setup, examples and tips
Learn how to convince with an elevator pitch in 60 seconds! Tips, examples and structure for a perfect first…
- 2025年4月1日Battenhall's 12th Annual Social Media Report 2024
The Social Media Year 2024: Developments and Findings
The Battenhall Annual Social Media Report 2024 shows how social media is overtaking television as a news source and…
- 2025年3月10日The Power of Emotions in PR
Emotional PR: Winning the target group’s attention with feelings
Emotional PR: Read how brands that link their values and messages to emotional stories or experiences can build a…
- 2025年2月17日Kill Two Birds with One Stone: More Visitors at Your Booth and Increased Demand Through Higher Media Presence / Effective Support for Marketing and Sales
Trade Fair PR: Increasing Success with Effective Press Relations
With PR you can attract a greater number of potential clients to your stand and through media reports increase…
- 2025年1月27日Effective PR starts with strong media contacts: How to do it
Establishing and maintaining media contacts
High-quality media contacts are the foundation of any successful PR campaign. This requires sensitivity, expertise and a service mentality.
- 2025年1月20日When and How to Successfully Reposition a Brand
The Importance of Brand Name and Rebranding
Plan rebranding sensibly: Learn when and how a brand realignment increases relevance and appeals to new target groups.
- 2024年5月21日How can non-governmental organizations effectively spread their message and gain support?
PR for NGOs
Public Relations for non-governmental organizations is a key to reaching target groups and successful fundraising.
- 2024年2月1日Introduction to PR costs
How much does PR cost?
The cost of a PR agency can vary based on location, experience, and specialization. Some agencies offer flat rates…
- 2024年1月1日Public Relations – a definition
What does “PR” mean?
PR, short for Public Relations, is a strategic communication process that builds mutually beneficial relationships between organizations and their…
- 2023年11月28日IC wins 1 x Gold, 2 x Silver and 1 x Bronze
PRGN Best Practice Awards 2023
Industrie-Contact (IC) once again impressed at the 2023 global PRGN Best Practice Awards, winning one gold, two silver and…
- 2023年11月20日How companies can optimize their Christmas PR 2023 in Germany
Christmas PR 2023 in Germany
The holiday season is not only a time for giving and celebrating, but also a golden opportunity to put…
- 2023年10月5日Step by step to your own Wikipedia page
How to create a Wikipedia article
How do you create a Wikipedia article in compliance with the rules of the online encyclopedia without running the…
- 2023年3月13日Artificial Intelligence (AI) on the rise with ChatGPT
ChatGPT with GPT-4: What can the chatbot do more now?
Initial experiences in the PR industry show that the ChatGPT chatbot offers advantages when it comes to creating press…
- 2023年3月13日How much do freelancers in the PR industry earn?
About the money: PR fees, wages and salaries
The results of the DPRG’s Salary and Fee Barometer 2022 show how much freelancers earn from public relations services.
- 2023年1月2日„Disruption“ is one of the top buzzwords of the actual economy
Disruption and its Meaning for Communications
Disruption describes a transformation process, which powerfully changes existing business concepts (or even the whole market by a radical…
Posts tagged with ‘公共关系战略’
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