- 1. 2 月. 2024Introduction to PR costs
How much does PR cost?
The cost of a PR agency can vary based on location, experience, and specialization. Some agencies offer flat rates…
- 1. 1 月. 2024Public Relations – a definition
What does “PR” mean?
PR, short for Public Relations, is a strategic communication process that builds mutually beneficial relationships between organizations and their…
- 28. 11 月. 2023IC wins 1 x Gold, 2 x Silver and 1 x Bronze
PRGN Best Practice Awards 2023
Industrie-Contact (IC) once again impressed at the 2023 global PRGN Best Practice Awards, winning one gold, two silver and…
- 20. 11 月. 2023How companies can optimize their Christmas PR 2023 in Germany
Christmas PR 2023 in Germany
The holiday season is not only a time for giving and celebrating, but also a golden opportunity to put…
- 5. 10 月. 2023Step by step to your own Wikipedia page
How to create a Wikipedia article
How do you create a Wikipedia article in compliance with the rules of the online encyclopedia without running the…
- 1. 9 月. 2023PR in Europe for E-commerce companies on Black Friday
Black Friday 2023: PR and online marketing in Germany
It may be worthwhile to develop a targeted PR and online marketing campaign in Germany specifically for Black Friday.
- 13. 3 月. 2023Artificial Intelligence (AI) on the rise with ChatGPT
ChatGPT with GPT-4: What can the chatbot do more now?
Initial experiences in the PR industry show that the ChatGPT chatbot offers advantages when it comes to creating press…
- 13. 3 月. 2023How much do freelancers in the PR industry earn?
About the money: PR fees, wages and salaries
The results of the DPRG’s Salary and Fee Barometer 2022 show how much freelancers earn from public relations services.
- 2. 1 月. 2023„Disruption“ is one of the top buzzwords of the actual economy
Disruption and its Meaning for Communications
Disruption describes a transformation process, which powerfully changes existing business concepts (or even the whole market by a radical…
- 2. 1 月. 2023Trends and Challenges 2023
B2B Marketing in Germany
Marconomy and the German bvik (Federal Association of Industrial Communication) have drawn up trend theses for B2B marketing in…
- 17. 10 月. 2022IC achieves 1 x Gold, 2 x Silver and 2 x Bronze
PRGN Best Practice Awards 2022
Industrie-Contact won a total of five awards at the global PRGN Best Practice Awards 2022, setting a new agency…
- 5. 9 月. 2022Notified/PR Week survey: More than 85 percent of PR professionals see growing importance of PR at the executive level
Corporate communications increasingly important
A survey by Notified/PR Week found that more than 85 percent of PR professionals believe PR plays a stronger…
- 4. 8 月. 2022Most common mistakes in communication
6 mistakes to avoid when working with media
Successful communication with the media is the key to launching press releases. What are the most common mistakes?
- 20. 6 月. 2022Rebranding has risks, but also opportunities
The importance of the brand name in brand profiling
The launch of a new brand name needs good timing and a convincing naming and communication strategy with proper…
- 6. 6 月. 202230 PR professionals reveal secrets of how successful communication works
New PRGN eBook
To mark its 30th anniversary, the Public Relations Global Network has now published an eBook in which 30 PR…
- 9. 5 月. 2022Target specific interests with a content plan
Thought leadership offers unique perspectives
Out of some 3,600 senior-level professionals surveyed, 66 percent of B2B decision makers feel inundated with promotional messages. Yet…
- 13. 12 月. 2021Industrie-Contact wins 1 x Gold, 2 x Silver and 1 x Bronze
PRGN Best Practice Awards 2021
Industrie-Contact won a total of four awards at the global PRGN Best Practice Awards 2021. Particularly pleasing is the…
- 27. 9 月. 2021Houston, we have a problem ...
Crisis PR: What really counts
Although many companies try to withstand crises by simply ‘sitting them out’, this usually leads to an even greater…
- 20. 9 月. 2021Public Relations in Germany, Austria and Switzerland
The DACH region: Should all PR be under one roof?
Is a single PR agency sufficient for the entire region, or would it be better to choose three local…
- 29. 7 月. 2021Opportunities for Adaptation
Impact of the COVID-19 pandemic on the PR Industry
Everyone has been hit by the ongoing pandemic: Individuals, companies and industries. The PR industry has also had to…
- 21. 6 月. 2021Successful content marketing
Being more successful with effective content planning
Successful content marketing addresses the target group, which has been specifically defined in advance, with high-quality focus topics tailored…
- 12. 4 月. 2021Competitor analysis of brand awareness
Share of Voice: definition and how to use
Share of Voice (SOV) is the modern form of competitive analysis, as it expresses how well-known a brand is…
- 15. 2 月. 2021Survey reveals cautious optimism
What do PR and communications experts expect from 2021?
In a survey “News Aktuell” together with Civey, investigated how professionals in communication, marketing and media see the year…
- 1. 2 月. 2021B2B Search Engine Optimization
Why SEO is so important for B2B companies
If your company does not appear on the first page of Google searches for relevant keywords, it is practically…
- 28. 1 月. 2021Important things to know about facebook marketing
Effective Facebook Marketing Strategies
Facebook has more than 2 billion users and counting. It is the perfect platform to expose your brand to…
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