3月 13, 2023
ChatGPT with GPT-4: What can the chatbot do more now?
Initial experiences in the PR industry show that the ChatGPT chatbot offers advantages when it comes to creating press…
3月 13, 2023
About the money: PR fees, wages and salaries
The results of the DPRG’s Salary and Fee Barometer 2022 show how much freelancers earn from public relations services.
1月 2, 2023
Disruption and its Meaning for Communications
Disruption describes a transformation process, which powerfully changes existing business concepts (or even the whole market by a radical…
10月 17, 2022
PRGN Best Practice Awards 2022
Industrie-Contact won a total of five awards at the global PRGN Best Practice Awards 2022, setting a new agency…
9月 5, 2022
Corporate communications increasingly important at management level
A survey by Notified/PR Week found that more than 85% of PR professionals believe PR plays a stronger position…
8月 4, 2022
6 mistakes to avoid when working with media
Successful communication with the media is the key to launching press releases. What are the most common mistakes?
6月 20, 2022
The importance of the brand name in brand profiling
The launch of a new brand name needs good timing and a convincing naming and communication strategy with proper…
6月 6, 2022
New PRGN eBook
To mark its 30th anniversary, the Public Relations Global Network has now published an eBook in which 30 PR…
5月 9, 2022
Thought leadership offers unique perspectives
Out of some 3,600 senior-level professionals surveyed, 66% of B2B decision makers feel inundated with promotional messages. Yet the…
1月 1, 2022
What does “PR” mean?
Public relations, or PR, consist in managing the communications of a person or an organization to the public.