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1月 1, 2022
What does “PR” mean?
Public relations, or PR, consist in managing the communications of a person or an organization to the public.
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12月 13, 2021
PRGN Best Practice Awards 2021
Industrie-Contact won a total of four awards at the global PRGN Best Practice Awards 2021. Particularly pleasing is the...
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9月 27, 2021
Crisis PR: What really counts
Although many companies try to withstand crises by simply 'sitting them out', this usually leads to an even greater...
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9月 20, 2021
The DACH region: Should all PR be under one roof?
Is a single PR agency sufficient for the entire region, or would it be better to choose three local...
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7月 29, 2021
Impact of the COVID-19 pandemic on the PR Industry
Everyone has been hit by the ongoing pandemic: Individuals, companies and industries. The PR industry has also had to...
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6月 21, 2021
Being more successful with effective content planning
Successful content marketing addresses the target group, which has been specifically defined in advance, with high-quality focus topics tailored...
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4月 12, 2021
Share of Voice: definition and how to use
Share of Voice (SOV) is the modern form of competitive analysis, as it expresses how well-known a brand is...
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3月 18, 2021
How to create a Wikipedia article
How do you create a Wikipedia article in compliance with the rules of the online encyclopedia without running the...
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2月 15, 2021
What do PR and communications specialists expect from 2021?
In a survey "News Aktuell" together with Civey, investigated how professionals in communication, marketing and media see the year...
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2月 1, 2021
Why SEO is so important for B2B companies
If your company does not appear on the first page of Google searches for relevant keywords, it is practically...
Posts tagged with ‘公共关系战略’
Articles related to the topic around the term ‘公共关系战略’
