- 15. 3 月. 2024Interview with Jouni Mölsa
Finnish Fortitude: Navigating the Russian Aggression and Shaping European Democracies
Jouni Mölsa, former head of communications for the president of the Republic of Finland and director general of communications…
- 15. 1 月. 2024“The effect is even more important than the content”
Present your own company better through media training
It is important to communicate convincingly and authentically with the public. Through media coaching, managers can learn and develop…
- 1. 1 月. 2024Public Relations – a definition
What does “PR” mean?
PR, short for Public Relations, is a strategic communication process that builds mutually beneficial relationships between organizations and their…
- 20. 11 月. 2023How companies can optimize their Christmas PR 2023 in Germany
Christmas PR 2023 in Germany
The holiday season is not only a time for giving and celebrating, but also a golden opportunity to put…
- 1. 9 月. 2023PR in Europe for E-commerce companies on Black Friday
Black Friday 2023: PR and online marketing in Germany
It may be worthwhile to develop a targeted PR and online marketing campaign in Germany specifically for Black Friday.
- 20. 3 月. 2023Tips for foreign companies, institutions and organizations how to tackle press release distribution
How to distribute press releases in Germany?
Tips for foreign companies, institutions and organizations how to tackle press release distribution in Germany.
- 13. 3 月. 2023Artificial Intelligence (AI) on the rise with ChatGPT
ChatGPT with GPT-4: What can the chatbot do more now?
Initial experiences in the PR industry show that the ChatGPT chatbot offers advantages when it comes to creating press…
- 2. 1 月. 2023„Disruption“ is one of the top buzzwords of the actual economy
Disruption and its Meaning for Communications
Disruption describes a transformation process, which powerfully changes existing business concepts (or even the whole market by a radical…
- 1. 11 月. 2022Key media usage trends will continue to prevail
ARD/ZDF study reveals mass communication trends in 2022
According to the results of the ARD/ZDF Mass Communication Trends 2022 study, 99 percent of all people in Germany…
- 4. 8 月. 2022Most common mistakes in communication
6 mistakes to avoid when working with media
Successful communication with the media is the key to launching press releases. What are the most common mistakes?
- 20. 6 月. 2022Rebranding has risks, but also opportunities
The importance of the brand name in brand profiling
The launch of a new brand name needs good timing and a convincing naming and communication strategy with proper…
- 4. 4 月. 2022Hashtags help to simplify the search within a network
Tips for the correct use of hashtags
A hashtag (composed of hash for a character and a double cross, the English tag = marking) is a…
- 29. 11 月. 2021Development of media quality in the digital age
Quality and the future of journalism
Is quality declining in the face of fake news and hate messages, or do these trends tend to lead…
- 25. 10 月. 2021Babylonian language of confusion in the communications industry
Native Advertising, Product Placement, Content Marketing, Advertorials
Babylonian language of confusion in the communications industry: Native Advertising, Product Placement, Content Marketing, Advertorials and several more phrases…
- 6. 9 月. 2021Broadcasting group will take over publishing house
Will the media landscape change after RTL’s takeover of G+J?
RTL Television Group has now announced that it will buy a majority stake in Hamburg-based publisher Gruner + Jahr.
- 9. 8 月. 2021Instagram has long since overtaken Facebook
Social media use in Germany (2020)
Social Media is becoming more and more important within the marketing mix! Since user behavior is constantly changing, decision-makers…
- 15. 3 月. 2021Innovative and memorable 2020 social media projects
The best social media campaigns of 2020
The Luxembourg-based leading social media analytics & monitoring agency Talkwalker recently unveiled the best social media campaigns of 2020….
- 29. 1 月. 2021New Year, New Trends
These are the Social Media Trends 2021
There were quite a few social media trends in the turbulent year 2020. In particular, the international video portal…
- 19. 10 月. 2020How artificial intelligence takes over parts of PR work
AI in PR: How do PR experts see the development?
A survey conducted by news aktuell and Faktenkontor asked 415 PR professionals for their opinion on the three areas…
- 29. 6 月. 2020Add Color to Concrete
Real Estate Communications
PR for real estate projects should always be focused on ensuring that clients sell properties. Our clients sell luxury…
- 18. 5 月. 2020Demand is increasing
Corona Crisis Communication
The communications departments and agencies of companies are currently facing special challenges. The German newswire “News Aktuell” has investigated…
- 24. 3 月. 2020Home office is the way to go
Coronavirus: We continue to work without any limitations!
Like many other companies, we have been working from home since 17 March 2020. This does not change anything…
- 19. 3 月. 2020What readers and writers should consider now
Communication in times of Corona
Corona dominates the media, the serious and the untrustworthy. Important news mixes with fake news on our smartphone display….
- 19. 3 月. 2020Present products optimally with the help of PR measures
Corona virus: What to do if the fair is cancelled
Due to the worldwide development of the corona virus, the trade fair industry is also facing difficult times. Due…
- 19. 2 月. 2020“PESO” is short for Paid, Earned, Shared & Owned Media.
What is “PESO” and what does it do?
PESO is short for Paid, Earned, Shared & Owned Media. Over the last few years, the term has become…
Posts tagged with ‘媒体’
Articles related to the topic around the term ‘媒体’
