7月 4, 2022
Successful communication with the media is the key to launching press releases. What are the most common mistakes?
6月 20, 2022
The launch of a new brand name needs good timing and a convincing naming and communication strategy with proper…
4月 4, 2022
A hashtag (composed of hash for a character and a double cross, the English tag = marking) is a…
1月 1, 2022
Public relations, or PR, consist in managing the communications of a person or an organization to the public.
11月 29, 2021
Is quality declining in the face of fake news and hate messages, or do these trends tend to lead…
10月 25, 2021
Babylonian language of confusion in the communications industry: Native Advertising, Product Placement, Content Marketing, Advertorials and several more phrases…
9月 6, 2021
RTL Television Group has now announced that it will buy a majority stake in Hamburg-based publisher Gruner + Jahr.
8月 9, 2021
Social Media is becoming more and more important within the marketing mix! Since user behavior is constantly changing, decision-makers…
3月 15, 2021
The Luxembourg-based leading social media analytics & monitoring agency Talkwalker recently unveiled the best social media campaigns of 2020….
1月 29, 2021
There were quite a few social media trends in the turbulent year 2020. In particular, the international video portal…