- 15. 9 月. 2025PR in Europe for E-commerce companies on Black Friday
Black Friday 2025: PR and online marketing in Germany
It may be worthwhile to develop a targeted PR and online marketing campaign in Germany specifically for Black Friday.
- 21. 7 月. 2025Benefits, Risks, and Best Practices of Generative AI in Public Relations
Generative AI in PR
Discover how generative AI is reshaping PR – boosting efficiency, managing risks, and balancing tech with human authenticity.
- 1. 5 月. 2025Planning PR events live and digitally
Designing PR events effectively: From the idea to the event
Planning PR events: Learn how to create successful press events and put your brand in the spotlight with thoughtful…
- 1. 4 月. 2025Battenhall's 12th Annual Social Media Report 2024
The Social Media Year 2024: Developments and Findings
The Battenhall Annual Social Media Report 2024 shows how social media is overtaking television as a news source and…
- 10. 3 月. 2025The Power of Emotions in PR
Emotional PR: Winning the target group’s attention with feelings
Emotional PR: Read how brands that link their values and messages to emotional stories or experiences can build a…
- 27. 1 月. 2025Effective PR starts with strong media contacts: How to do it
Establishing and maintaining media contacts
High-quality media contacts are the foundation of any successful PR campaign. This requires sensitivity, expertise and a service mentality.
- 20. 1 月. 2025When and How to Successfully Reposition a Brand
The Importance of Brand Name and Rebranding
Plan rebranding sensibly: Learn when and how a brand realignment increases relevance and appeals to new target groups.
- 14. 10 月. 2024Business and Communications Environment in Hamburg and Germany
Germany – United in the Heart of Europe
Jonathan Klimke of Industrie-Contact describes the business, media and communications landscape in Germany in this PRGN blog post.
- 15. 3 月. 2024Interview with Jouni Mölsa
Finnish Fortitude: Navigating the Russian Aggression and Shaping European Democracies
Jouni Mölsa, former head of communications for the president of the Republic of Finland and director general of communications…
- 15. 1 月. 2024“The effect is even more important than the content”
Present your own company better through media training
It is important to communicate convincingly and authentically with the public. Through media coaching, managers can learn and develop…
- 1. 1 月. 2024Public Relations – a definition
What does “PR” mean?
PR, short for Public Relations, is a strategic communication process that builds mutually beneficial relationships between organizations and their…
- 20. 11 月. 2023How companies can optimize their Christmas PR 2023 in Germany
Christmas PR 2023 in Germany
The holiday season is not only a time for giving and celebrating, but also a golden opportunity to put…
- 20. 3 月. 2023Tips for foreign companies, institutions and organizations how to tackle press release distribution
How to distribute press releases in Germany?
Tips for foreign companies, institutions and organizations how to tackle press release distribution in Germany.
- 13. 3 月. 2023Artificial Intelligence (AI) on the rise with ChatGPT
ChatGPT with GPT-4: What can the chatbot do more now?
Initial experiences in the PR industry show that the ChatGPT chatbot offers advantages when it comes to creating press…
- 2. 1 月. 2023„Disruption“ is one of the top buzzwords of the actual economy
Disruption and its Meaning for Communications
Disruption describes a transformation process, which powerfully changes existing business concepts (or even the whole market by a radical…
- 1. 11 月. 2022Key media usage trends will continue to prevail
ARD/ZDF study reveals mass communication trends in 2022
According to the results of the ARD/ZDF Mass Communication Trends 2022 study, 99 percent of all people in Germany…
- 4. 8 月. 2022Most common mistakes in communication
6 mistakes to avoid when working with media
Successful communication with the media is the key to launching press releases. What are the most common mistakes?
- 4. 4 月. 2022Hashtags help to simplify the search within a network
Tips for the correct use of hashtags
A hashtag (composed of hash for a character and a double cross, the English tag = marking) is a…
- 29. 11 月. 2021Development of media quality in the digital age
Quality and the future of journalism
Is quality declining in the face of fake news and hate messages, or do these trends tend to lead…
- 25. 10 月. 2021Babylonian language of confusion in the communications industry
Native Advertising, Product Placement, Content Marketing, Advertorials
Babylonian language of confusion in the communications industry: Native Advertising, Product Placement, Content Marketing, Advertorials and several more phrases…
- 6. 9 月. 2021Broadcasting group will take over publishing house
Will the media landscape change after RTL’s takeover of G+J?
RTL Television Group has now announced that it will buy a majority stake in Hamburg-based publisher Gruner + Jahr.
- 9. 8 月. 2021Instagram has long since overtaken Facebook
Social media use in Germany (2020)
Social Media is becoming more and more important within the marketing mix! Since user behavior is constantly changing, decision-makers…
- 15. 3 月. 2021Innovative and memorable 2020 social media projects
The best social media campaigns of 2020
The Luxembourg-based leading social media analytics & monitoring agency Talkwalker recently unveiled the best social media campaigns of 2020….
- 29. 1 月. 2021New Year, New Trends
These are the Social Media Trends 2021
There were quite a few social media trends in the turbulent year 2020. In particular, the international video portal…
- 19. 10 月. 2020How artificial intelligence takes over parts of PR work
AI in PR: How do PR experts see the development?
A survey conducted by news aktuell and Faktenkontor asked 415 PR professionals for their opinion on the three areas…
Posts tagged with ‘媒体’
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