- 2026年2月19日How an established agency team helped Diakonie Hamburg attract more volunteers and donors
Strengthening the Brand in the Social Economy
How Diakonie Hamburg increased volunteers & donors: Integrated brand strategy, organizational development, and SEO/PR by a specialized agency team…
- 2026年1月5日Challenges and Opportunities for Journalists and PR Professionals
State of the Media Report 2025
State of the Media Report 2025: Key insights on journalism, PR, AI, media trends, challenges and opportunities shaping today’s…
- 2025年9月15日PR in Europe for E-commerce companies on Black Friday
Black Friday 2025: PR and online marketing in Germany
It may be worthwhile to develop a targeted PR and online marketing campaign in Germany specifically for Black Friday.
- 2025年8月18日What today’s brands must do to stay credible and relevant
How the Equation of Brand Influence Has Changed
Influence, once seen as a byproduct of visibility, is now the key metric for determining long-term relevance.
- 2025年5月15日PR, Marketing, Advertising: Key Factors Explained
The difference between PR, marketing and advertising
Discover the differences between PR, marketing and advertising: goals and methods and why a good balance is important!
- 2025年5月1日Planning PR events live and digitally
Designing PR events effectively: From the idea to the event
Planning PR events: Learn how to create successful press events and put your brand in the spotlight with thoughtful…
- 2025年4月14日Why you should master an elevator pitch
Elevator pitch: Definition, setup, examples and tips
Learn how to convince with an elevator pitch in 60 seconds! Tips, examples and structure for a perfect first…
- 2025年4月1日Battenhall's 12th Annual Social Media Report 2024
The Social Media Year 2024: Developments and Findings
The Battenhall Annual Social Media Report 2024 shows how social media is overtaking television as a news source and…
- 2025年3月10日The Power of Emotions in PR
Emotional PR: Winning the target group’s attention with feelings
Emotional PR: Read how brands that link their values and messages to emotional stories or experiences can build a…
- 2025年1月20日When and How to Successfully Reposition a Brand
The Importance of Brand Name and Rebranding
Plan rebranding sensibly: Learn when and how a brand realignment increases relevance and appeals to new target groups.
- 2024年10月14日Business and Communications Environment in Hamburg and Germany
Germany – United in the Heart of Europe
Jonathan Klimke of Industrie-Contact describes the business, media and communications landscape in Germany in this PRGN blog post.
- 2024年5月21日How can non-governmental organizations effectively spread their message and gain support?
PR for NGOs
Public Relations for non-governmental organizations is a key to reaching target groups and successful fundraising.
- 2024年1月1日Public Relations – a definition
What does “PR” mean?
PR, short for Public Relations, is a strategic communication process that builds mutually beneficial relationships between organizations and their…
- 2023年11月20日How companies can optimize their Christmas PR 2023 in Germany
Christmas PR 2023 in Germany
The holiday season is not only a time for giving and celebrating, but also a golden opportunity to put…
- 2023年1月2日Trends and Challenges 2023
B2B Marketing in Germany
Marconomy and the German bvik (Federal Association of Industrial Communication) have drawn up trend theses for B2B marketing in…
- 2022年11月28日Digital Customer Experience
The Marketing Trend 2023
New trends will increase and change the market in 2023. They all have one thing in common: it’s all…
- 2022年4月4日Hashtags help to simplify the search within a network
Tips for the correct use of hashtags
A hashtag (composed of hash for a character and a double cross, the English tag = marking) is a…
- 2021年12月7日What trends are emerging in the field of digital marketing in 2022 as a result of Corona?
Communication trends 2022
The Corona pandemic has had a massive impact on many over the past year and a half. But Corona…
- 2021年9月27日Houston, we have a problem ...
Crisis PR: What really counts
Although many companies try to withstand crises by simply ‘sitting them out’, this usually leads to an even greater…
- 2021年8月23日Addressing stakeholders with LinkedIn
LinkedIn is the most popular social media business platform
LinkedIn is the most important network for digital communication for many entrepreneurs and was able to extend its lead.
- 2021年8月9日Instagram has long since overtaken Facebook
Social media use in Germany (2020)
Social Media is becoming more and more important within the marketing mix! Since user behavior is constantly changing, decision-makers…
- 2021年6月21日Successful content marketing
Being more successful with effective content planning
Successful content marketing addresses the target group, which has been specifically defined in advance, with high-quality focus topics tailored…
- 2021年4月12日Competitor analysis of brand awareness
Share of Voice: definition and how to use
Share of Voice (SOV) is the modern form of competitive analysis, as it expresses how well-known a brand is…
- 2021年3月15日Innovative and memorable 2020 social media projects
The best social media campaigns of 2020
The Luxembourg-based leading social media analytics & monitoring agency Talkwalker recently unveiled the best social media campaigns of 2020….
- 2021年3月8日Culture of the spoken word moves back into focus
Clubhouse: Social distancing communication trend
Clubhouse is an app that puts voice back at the center of human interaction. While Instagram and TikTok have…
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