3月 20, 2023
How to distribute press releases in Germany?
Tips for foreign companies, institutions and organizations how to tackle press release distribution in Germany.
12月 19, 2022
B2B Marketing in Germany
The German bvik (Federal Association of Industrial Communication) has drawn up ten trend theses for B2B marketing 2023.
11月 28, 2022
The Marketing Trend 2023
New trends will increase and change the market in 2023. They all have one thing in common: it’s all…
6月 20, 2022
The importance of the brand name in brand profiling
The launch of a new brand name needs good timing and a convincing naming and communication strategy with proper…
5月 9, 2022
Thought leadership offers unique perspectives
Out of some 3,600 senior-level professionals surveyed, 66% of B2B decision makers feel inundated with promotional messages. Yet the…
4月 4, 2022
Tips for the correct use of hashtags in social media
A hashtag (composed of hash for a character and a double cross, the English tag = marking) is a…
1月 1, 2022
What does “PR” mean?
Public relations, or PR, consist in managing the communications of a person or an organization to the public.
10月 25, 2021
Native Advertising, Product Placement, Content Marketing, Advertorials
Babylonian language of confusion in the communications industry: Native Advertising, Product Placement, Content Marketing, Advertorials and several more phrases…
9月 6, 2021
How might the media landscape change after RTL’s takeover of Gruner + Jahr?
RTL Television Group has now announced that it will buy a majority stake in Hamburg-based publisher Gruner + Jahr.
8月 9, 2021
Social media use in Germany (2020)
Social Media is becoming more and more important within the marketing mix! Since user behavior is constantly changing, decision-makers…