Classic Press Work

The major changes in PR are very well reflected in the PESO model and the separation of the media into the categories Paid, Earned, Social and Owned. The main target of the press work is the Earned Media – i.e. to convince the relevant journalists with content and news without paid media advertising in order to place your core messages in the right media.

We have long-standing close and amiable contacts to many journalists from various industries. This special proximity to the top target media contributes greatly to achieving first-class publications for our clients.

Visits to editorial offices and meeting individual journalists are an integral part of our working methods. Personal interviews increase the emotional bond between agency and brand on the one hand and journalists on the other.