PR for the logistics, transport & packaging industry
Logistics, transport & packaging are industries which, on the one hand, have very good opportunities to present themselves comprehensively in the logistics, packaging and vertical trade media.
In addition, companies in this sector can often also draw attention to themselves very well in the trade media of the target industries. Daily and business media as well as social media are also available to put themselves in the public eye.
With editorial publications in well-selected target media, not only can a positive image effect be achieved, but new customers can also be acquired. The trade publishers have been expanding their digital offering for many years due to the pressure that rests on print circulations: In addition to the online edition of the magazine, they offer newsletters that are sent specifically to subscribers. Advertorials, combos with banner ads, or even their own webinar offerings can also be booked. Direct mailing campaigns are also possible with the help of the publishers.
Industrie-Contact has served a great many clients in the logistics, transportation & packaging industries. Our team offers you:
- Knowhow and experience in the field of logistics, transport & packaging
- Consulting in classical and digital communication strategies
- Many years of personal contacts
- Extensive trade fair experience
- A well-rehearsed team of consultants
Logistics PR on an international level
We also offer our services internationally. Thanks to our membership in the Public Relations Global Network since 2002, we are in a position to work with partner agencies on all continents who can implement regional PR work for our clients. In this context, we are happy to take on the lead agency function so that our clients have a central point of contact.
Communication & digitalization in the logistics industry
Overall, the digitization of a company offers advantages for communication, because digitization automatically generates a lot of data – and data is always the basis for content in the end. This applies not only to external communication, but also to internal communication. Logistics companies often have employees who are not yet digital natives. They have to be addressed, trained and integrated. Otherwise, there is a risk of the workforce splitting into a digital and a non-digital part, which needs to be prevented.
You want to benefit from our PR know-how in the field of logistics, transport & packaging?
Contact us now to talk about your company’s communication strategy!