PR agency Food & Beverages

Food & Beverages PR in Germany

Food & Beverages PR in Germany – this work tastes especially good to us. Whether delicacies, snack or ice cream – our agency has served many international clients in the food & beverages segment: pistachios from California, Bulgarian wines, olive oil and cheese specialties from Greece, Romanian organic delicacies, ice cream from the UK, spirits from Germany.

Food & drink is a very exciting industry that must constantly try to meet the tastes of the consumer. Our mission is to place the core messages of our clients in a targeted way in order to reach end consumers and, if necessary, the professional audience (food manufacturers and retailers including supermarkets and discounters) through the media in Germany.

Our PR team offers you in the food & beverage segment:

  • Comprehensive know-how in the field of food and nutritional science
  • Advice on classic and digital communication strategies
  • Long-standing personal contacts in Germany
  • Event experience (e. g. tastings and trade fairs like Fruit Logistica)
  • A well-coordinated team of consultants

Public relations for food and drink manufacturers and brands in Germany

Our task is to develop a credible and convincing communicative path for products and brands. Enjoyment is no longer the sole focus. Consumers ask themselves: What are the ingredients of the product? Is it vegetarian or vegan? What are the manufacturing processes? How are animals kept? What pesticides are used? How does the food affect health? Does it have too much sugar and fat? Can diseases develop?

Food & beverages PR for companies sometimes resembles a bit of a gauntlet. That’s why it’s very important to work with experts such as nutritionists and other influencers to develop the right messages that will work in the media. This is particularly true of products with a focus on healthy nutrition, e. g. dietary supplements.

As a PR agency in the DACH region (Germany, Austria, Switzerland) with an industry focus on food & beverages, we have excellent know-how and comprehensive market knowledge to meet the high demands of modern food brands.

Food and drink PR on an international level

We also offer our PR services internationally. Thanks to our membership in the Public Relations Global Network, we are able to cooperate with trusted partner agencies worldwide and offer our clients customized food PR with market-specific know-how. If desired, we can take over the lead agency function, so that you as a customer have a central point of contact.

Would you like to benefit from our PR expertise in the food & beverage sector in Germany?

Contact us now to discuss your company’s communication strategy!

References in the area of food & beverages PR