Fitness & Lifestyle PR
Zumba Fitness, Piloxing etc.
Fitness and sports are one of today’s biggest trends. Understanding of the way the market works and knowledge of what makes the consumer tick are crucial if we want our PR actions to keep up with the latest fashions.Only this way can we help brands can gain exposure and increase their market shares.
PR for muscle building and fat burning? „We can do it!“, answers our Fitness and Sports team. Our work in this area includes Zumba and Piloxing, two leading sports trends, as well as a collaboration with Stadium, a Swedish sports outlet chain.
We have been helping American company Zumba Fitness expand its brand to Germany for over three years now. We steered media work towards end-consumer-oriented media, from daily press to women’s magazine and lifestyle publications, but also towards specialised press. All this was backed by participation to major events bringing together sometimes over a thousand zumba fans.
Aside the PR work promoting the workout, we also worked on advertising Zumba fitness sportswear and collaborated with Universal Records by taking in charge the communications on the launch of a double CD of Zumba songs.
As part of our work for American workout brand Piloxing, we took over the media management at FIBO, the world’s greatest trade fair for fitness, wellness and health. Our job was to invite journalists to the Piloxing stand for live communication, so that they could interview Viveca Jensen, the Swedish-born, LA-based founder of the brand.
ELLE Magazine wrote on Piloxing: „The workout primarily consists in a cardio training that engages muscles in the arms, shoulders, legs, butt and the upper body in general. Piloxing is so intense that one hour can burn up to 1,200 calories! Plus, fat is burned at full blast. This is the best workout if you want more muscle and a slender figure.“
We are proud of helping Piloxing gain exposure and fans in Germany.
Our work with Swedish sports outlet Stadium
We counselled Swedish sports outlet chain Stadium in Hamburg on how to use amateur sports to gain popularity and increase sales. Right now, the potential of amateur sport is underestimated when it comes to making a name through targeted sponsoring or PR work in the associative field.
Fitness and sports trends
These days, an ever-growing part of the population takes sports and fitness very seriously. People have realized that good health, a longer life, an athletic build, fulfilment and a fresh mind are all part of a whole. Over 7 million people have a membership card at a fitness studio. Not to mention club sport, which has always been an important thing in Germany.
But while earlier sports were almost only played in associations, today it is possible to choose from a variety of sports facilities that are both adapted to specific bodily needs and use sports science.
Those trends want to be communicated. And for that, just advertising is not enough: what they need is credible PR work in media that are trusted by the potential target groups. This is what we do best.
References in Fitness & Lifestyle PR
Core competences in core industries
We don’t do everything – that we do, we do right, though.