The word “start-up” is generally used to describe a recently founded company. Start-ups often have bright new ideas, limited funds (when no investor has been found) and little recognition.
Start-ups set themselves apart from established players in their sector. Their originality makes an excellent foundation for PR work, because new business ideas need to be introduced to potential consumers. The alleged advantages of new business ideas are not always obvious, so classic advertising doesn’t bring the desired effects.
PR measures for start-ups
We also recommend placing releases in specialized media or special interest outlets. Depending on the subject, emphasizing blogger relations right at the beginning of a PR campaign can make a major difference. Bloggers are like seismographs: when they adopt a new trend, they can quickly trigger a chain of editorial releases in other renowned media outlets.
Developing a presence at company events or trade shows is equally important. We provide counselling in this field, deciding for example if live communication, in this early phase, is the most efficient means of reaching the target group.