- 5. 9 月. 2022
Corporate communications increasingly important
A survey by Notified/PR Week found that more than 85 percent of PR professionals believe PR plays a stronger…
- 4. 8 月. 2022
6 mistakes to avoid when working with media
Successful communication with the media is the key to launching press releases. What are the most common mistakes?
- 18. 7 月. 2022
Industrie-Contact celebrates 20 years of PRGN membership
Looking back on Industrie-Contact’s agency history since 1979, the year 2002 was one of the agency’s most important, as…
- 20. 6 月. 2022
The importance of the brand name in brand profiling
The launch of a new brand name needs good timing and a convincing naming and communication strategy with proper…
- 6. 6 月. 2022
New PRGN eBook
To mark its 30th anniversary, the Public Relations Global Network has now published an eBook in which 30 PR…
- 23. 5 月. 2022
PRGN appoints David Fuscus as new president
The Public Relations Global Network (PRGN), one of the world’s largest networks of independent PR and communications agencies, has…
- 9. 5 月. 2022
Thought leadership offers unique perspectives
Out of some 3,600 senior-level professionals surveyed, 66 percent of B2B decision makers feel inundated with promotional messages. Yet…
- 25. 4 月. 2022
Enjoy, it’s from Europe
With the two campaigns „Get a Fruit“ and „Refresh Your Life“ the European Union promotes the enjoyment of European fruit….
- 4. 4 月. 2022
Tips for the correct use of hashtags
A hashtag (composed of hash for a character and a double cross, the English tag = marking) is a…
- 1. 3 月. 2022
Business in China from a PR perspective
In the German prmagazin 3/2022 (print edition), an article was published as a follow-up to the Olympic Games in…
- 1. 2 月. 2022
Applying correctly for media jobs / communicators
Do you need a new challenge and want to convince your future employer of you? Pay attention to the…
- 13. 12 月. 2021
PRGN Best Practice Awards 2021
Industrie-Contact won a total of four awards at the global PRGN Best Practice Awards 2021. Particularly pleasing is the…
- 7. 12 月. 2021
Communication trends 2022
The Corona pandemic has had a massive impact on many over the past year and a half. But Corona…
- 29. 11 月. 2021
Quality and the future of journalism
Is quality declining in the face of fake news and hate messages, or do these trends tend to lead…
- 15. 11 月. 2021
Press Conference at the Metaverse
A new era: Our lives are to be transferred to a world in which we move and meet virtually…
- 25. 10 月. 2021
Native Advertising, Product Placement, Content Marketing, Advertorials
Babylonian language of confusion in the communications industry: Native Advertising, Product Placement, Content Marketing, Advertorials and several more phrases…
- 27. 9 月. 2021
Crisis PR: What really counts
Although many companies try to withstand crises by simply ‘sitting them out’, this usually leads to an even greater…
- 20. 9 月. 2021
The DACH region: Should all PR be under one roof?
Is a single PR agency sufficient for the entire region, or would it be better to choose three local…
- 6. 9 月. 2021
Will the media landscape change after RTL’s takeover of G+J?
RTL Television Group has now announced that it will buy a majority stake in Hamburg-based publisher Gruner + Jahr.
- 23. 8 月. 2021
LinkedIn is the most popular social media business platform
LinkedIn is the most important network for digital communication for many entrepreneurs and was able to extend its lead.
- 9. 8 月. 2021
Social media use in Germany (2020)
Social Media is becoming more and more important within the marketing mix! Since user behavior is constantly changing, decision-makers…
- 29. 7 月. 2021
Impact of the COVID-19 pandemic on the PR Industry
Everyone has been hit by the ongoing pandemic: Individuals, companies and industries. The PR industry has also had to…
- 19. 7 月. 2021
Love Brands 2021 in the DACH Region
What are the Lovebrands 2021 in Germany, Austria and Switzerland? Here, the focus was not least on which brands…
- 27. 6 月. 2021
International SME Day on 27 June
The German SME sector is unique in international comparison: as an economic, technology and innovation engine, it stands for…
- 21. 6 月. 2021
Being more successful with effective content planning
Successful content marketing addresses the target group, which has been specifically defined in advance, with high-quality focus topics tailored…