PR Blog: News and insights from the public relations, agency and communications industry
In our blog, we keep you informed about everything we face and deal with in our daily PR and communications work. Sometimes we focus on global communication phenomena, sometimes on current trends in the German PR industry, sometimes on the everyday life of our agency. Our blogroll gives you access to blogs from over 15 international partner agencies.
If you have any suggestions or questions about published blogs or would like to suggest ideas for new contributions, please feel free to contact us.
- 2月 1, 2022
Applying correctly for media jobs / communicatorsRead more
Do you need a new challenge and want to convince your future employer of you? Pay attention to the criteria according to which employees are selected in companies. The following 10 tips will help you to apply successfully for a new position.
- 1月 1, 2022
What does “PR” mean?Read more
Public relations, or PR, consist in managing the communications of a person or an organization to the public.
- 12月 13, 2021
PRGN Best Practice Awards 2021Read more
Industrie-Contact won a total of four awards at the global PRGN Best Practice Awards 2021. Particularly pleasing is the first place in the category “Agency Collaboration”. In this category, the agency presented a communication campaign for Enterprise Lithuania together with 5 partner agencies of the network. The non-profit agency…
- 12月 7, 2021
Communication trends 2022Read more
The Corona pandemic has had a massive impact on many over the past year and a half. But Corona did not bring only negative things with it. Particularly in the areas of communication and digital marketing, the pandemic gave rise to new trends – in some cases it also…
- 11月 29, 2021
Quality and the future of journalismRead more
Is quality declining in the face of fake news and hate messages, or do these trends tend to lead to an increase in the quality of journalism as a counter-reaction?
- 11月 15, 2021
Press Conference at the MetaverseRead more
A new era: Our lives are to be transferred to a world in which we move and meet virtually as avatars, for example, to play games together or watch movies and concerts or sporting events.
- 10月 25, 2021
Native Advertising, Product Placement, Content Marketing, AdvertorialsRead more
Babylonian language of confusion in the communications industry: Native Advertising, Product Placement, Content Marketing, Advertorials and several more phrases buzzing around the market.
- 9月 27, 2021
Crisis PR: What really countsRead more
Although many companies try to withstand crises by simply ‘sitting them out’, this usually leads to an even greater loss of trust. Fortunately, crises can be contained or even prevented through targeted communication.
- 9月 20, 2021
The DACH region: Should all PR be under one roof?Read more
Is a single PR agency sufficient for the entire region, or would it be better to choose three local agencies?
- 9月 6, 2021
How might the media landscape change after RTL’s takeover of Gruner + Jahr?Read more
RTL Television Group has now announced that it will buy a majority stake in Hamburg-based publisher Gruner + Jahr.