PR Blog: News and insights from the public relations, agency and communications industry
In our blog, we keep you informed about everything we face and deal with in our daily PR and communications work. Sometimes we focus on global communication phenomena, sometimes on current trends in the German PR industry, sometimes on the everyday life of our agency. Our blogroll gives you access to blogs from over 15 international partner agencies.
If you have any suggestions or questions about published blogs or would like to suggest ideas for new contributions, please feel free to contact us.
- 31. 5 月. 2021
Talk shows: How do you place a guest?
By Industrie Contact on 31. 5 月. 2021Read moreTV talk shows, especially political ones, are particularly popular and are thus a valuable platform for placing talk guests and their messages in the media.
- 10. 5 月. 2021
PRGN elects Alexandra Diniță as President
By Industrie Contact on 10. 5 月. 2021Read moreFollowing a vote from PRGN member agencies, Alexandra Diniță, general manager of Free Communication in Bucharest, Romania, stepped up to lead the worldwide network of 50 independently owned firms as its president for the next twelve months.
- 3. 5 月. 2021
ESG reporting is a global disappointment
By Industrie Contact on 3. 5 月. 2021Read moreThe sustainability reports of the world’s largest companies were a disappointment: out of 66 points, companies scored an average of only 26.
- 12. 4 月. 2021
Share of Voice: definition and how to use
By Industrie Contact on 12. 4 月. 2021Read moreShare of Voice (SOV) is the modern form of competitive analysis, as it expresses how well-known a brand is on different marketing channels compared to its competitors.
- 15. 3 月. 2021
The best social media campaigns of 2020
By Industrie Contact on 15. 3 月. 2021Read moreThe Luxembourg-based leading social media analytics & monitoring agency Talkwalker recently unveiled the best social media campaigns of 2020. Included are campaigns from Spotify, Playstation, Bud Light, Ocean Spray, Heineken, Netflix and Pringles.
- 8. 3 月. 2021
Clubhouse: Social distancing communication trend
By Industrie Contact on 8. 3 月. 2021Read moreClubhouse is an app that puts voice back at the center of human interaction. While Instagram and TikTok have made pictures and videos the undisputed protagonists, Clubhouse is all about talking.
- 15. 2 月. 2021
What do PR and communications experts expect from 2021?
By Industrie Contact on 15. 2 月. 2021Read moreIn a survey “News Aktuell” together with Civey, investigated how professionals in communication, marketing and media see the year 2021. 500 professionals took part in the survey and revealed in part their very personal perceptions.
- 1. 2 月. 2021
Why SEO is so important for B2B companies
By Industrie Contact on 1. 2 月. 2021Read moreIf your company does not appear on the first page of Google searches for relevant keywords, it is practically non-existent. According to the online analysis site gs.statcounter.com, almost 92 percent of Germans used Google for their online searches in 2020.
- 1. 2 月. 2021
PRGN: Sara Pearson appointed EMEA Vice President
By Industrie Contact on 1. 2 月. 2021Read moreIn the Public Relations Global Network (PRGN), IC board member Uwe Schmidt has handed over his position as Regional Vice President EMEA to Sara Pearson of London-based communications agency SPIDER Ltd.
- 29. 1 月. 2021
These are the Social Media Trends 2021
By Industrie Contact on 29. 1 月. 2021Read moreThere were quite a few social media trends in the turbulent year 2020. In particular, the international video portal TikTok by the Chinese company ByteDance is becoming increasingly popular and is now also a suitable advertising platform for companies.
- 28. 1 月. 2021
Effective Facebook Marketing Strategies
By Industrie Contact on 28. 1 月. 2021Read moreFacebook has more than 2 billion users and counting. It is the perfect platform to expose your brand to a global audience. Many users log in every day to interact, and you can ensure that your business page is part of their interaction.
- 17. 12 月. 2020
Why YouTube advertising is becoming increasingly important
By Industrie Contact on 17. 12 月. 2020Read moreIn October 2020, youtube.com recorded 34.14 billion visits worldwide. In the German-speaking world, 47 million adult users used the film offerings of the platform, which belongs to Google. From a marketing perspective, it is therefore important to also address the issue of advertising on YouTube.
- 14. 12 月. 2020
Brexit – Done Deal!
By Industrie Contact on 14. 12 月. 2020Read moreThe successful negotiation of the Brexit has averted the no deal brexit scenario and great economic damage for all sides involved. This is the top news at the end of 2020. As the UK and Germany have had a close and friendly relationship for decades, a failed Brexit deal…
- 7. 12 月. 2020
Joe Biden to become President of the USA
By Industrie Contact on 7. 12 月. 2020Read moreJoe Biden will be the next president of the USA. With him diplomacy and multilateralism will enter the White House. This is not only good for the Transatlantic Alliance, but also for the economic relations between the United States, Europe and Germany. What should companies do now?
- 23. 11 月. 2020
Videoconferencing – How we do it better!
By Industrie Contact on 23. 11 月. 2020Read moreEven if some mistakes in a video conference are less serious than others, they still have the same effect in the end. Namely, that you leave an unprofessional impression on the other party.
- 16. 11 月. 2020
PRGN Best Practice Awards 2020
By Industrie Contact on 16. 11 月. 2020Read moreAt the PRGN Best Practice Awards 2020, Industrie-Contact won a total of four prizes. First place in the newly created category “Client Communications in COVID-19” for the entry “Creativity is stronger than the Virus” deserves special mention. In it, the agency presented five successful communication campaigns, all of which…
- 10. 11 月. 2020
Using Pinterest effectively for your own SEO
By Industrie Contact on 10. 11 月. 2020Read moreIf you have your own website or online store, you can use Pinterest to generate traffic to your website. This works best when your own pins are found on Pinterest.
- 2. 11 月. 2020
The Importance of Public Relation for Business
By Industrie Contact on 2. 11 月. 2020Read morePublic Relation is a strategically curated business communication practice that is beneficial for the company or individual as well as its consumer or followers. It is essential to build up the positive image of the person or organization, manage the reputation of the same, increase the trust and weight…
- 2. 11 月. 2020
What you should not do in meetings
By Industrie Contact on 2. 11 月. 2020Read moreMeetings can have a wide variety of contents. It is understandable that not every topic is of great interest to every employee. However, participation is often obligatory and misconduct during a meeting can have negative effects on one’s own career for a long time.
- 22. 10 月. 2020
Why does your company need a PR strategy?
By Industrie Contact on 22. 10 月. 2020Read moreAlthough advertising, many marketing strategists refrain from dealing intensively with the possibilities of PR for their brands. But not implementing PR measures means not fully exploiting the marketing potential. Often more can be achieved with a good PR strategy than with expensive advertising campaigns – and at a much…
- 19. 10 月. 2020
AI in PR: How do PR experts see the development?
By Industrie Contact on 19. 10 月. 2020Read moreA survey conducted by news aktuell and Faktenkontor asked 415 PR professionals for their opinion on the three areas in which artificial intelligence will be used most in the coming years. With 45 percent in the first place, the PR professionals see media monitoring as the area where algorithms…
- 1. 10 月. 2020
New account from Italy
By Industrie Contact on 1. 10 月. 2020Read moreNuturally, the online shop for all true lovers of nuts, has chosen Industrie-Contact (IC) for its Germany PR. The agency’s task is to make the web store known through its presence in print media, online media and social media. In addition to classic press work and online PR, the…
- 29. 6 月. 2020
Business with China
By Industrie Contact on 29. 6 月. 2020Read moreAnyone who does business with China should know when the most important Chinese holidays are in order to show respect for Chinese business partners. It also provides an opportunity to send greetings or gifts to surprise positively. We have summarized the most important Chinese holidays.
- 29. 6 月. 2020
Real Estate Communications
By Industrie Contact on 29. 6 月. 2020Read morePR for real estate projects should always be focused on ensuring that clients sell properties. Our clients sell luxury properties as second homes abroad. In addition to traditional PR tools, we have used numerous tactics in past years to further improve the results of our work and help the…
- 11. 6 月. 2020
PRGN elects Robert Bauer as President
By Industrie Contact on 11. 6 月. 2020Read moreThe Public Relations Global Network (PRGN) announced today the slate of new officers for one of the world’s five largest networks of independent PR and communications agencies. The appointments were announced during PRGN’s recent bi-annual Spring meeting, held virtually for the first time due to the COVID-19 pandemic.