PR Blog: News and insights from the public relations, agency and communications industry
In our blog, we keep you informed about everything we face and deal with in our daily PR and communications work. Sometimes we focus on global communication phenomena, sometimes on current trends in the German PR industry, sometimes on the everyday life of our agency. Our blogroll gives you access to blogs from over 15 international partner agencies.
If you have any suggestions or questions about published blogs or would like to suggest ideas for new contributions, please feel free to contact us.
- 5月 24, 2023
PRGN Expands European Presence with Addition of Finland AgencyRead more
The Public Relations Global Network (PRGN) announced today it has added Finland-based Ellun Kanat Oy to its global network. The addition raises the number of member agencies in the network to 55.
- 5月 8, 2023
Andy See Teong Leng appointed new President of PRGNRead more
The Public Relations Global Network (PRGN) recently elected a new slate of officers for one of the world’s largest networks of independent PR and communications agencies.
- 4月 10, 2023
PRGN with new agencies in Africa and IndiaRead more
The Public Relations Global Network (PRGN) has added two new agencies in the emerging markets of Africa and India as full members. This has greatly expanded the network’s ability to serve clients around the world. The number of member agencies in the network increases to 54.
- 3月 20, 2023
How to distribute press releases in Germany?Read more
Tips for foreign companies, institutions and organizations how to tackle press release distribution in Germany.
- 3月 13, 2023
ChatGPT with GPT-4: What can the chatbot do more now?Read more
Initial experiences in the PR industry show that the ChatGPT chatbot offers advantages when it comes to creating press releases, social media posts and other forms of content more quickly.
- 3月 13, 2023
About the money: PR fees, wages and salariesRead more
The results of the DPRG’s Salary and Fee Barometer 2022 show how much freelancers earn from public relations services.
- 2月 13, 2023
PR Consultant SalaryRead more
How much does a PR consultant earn? The DPRG Fee Barometer 2022 provides information about fees and salaries in the Public Relations industry.
- 1月 9, 2023
From intern to working studentRead more
I became aware of the job advertisement for an internship in public affairs and communications at Industrie-Contact and decided to apply.
- 1月 2, 2023
Disruption and its Meaning for CommunicationsRead more
Disruption describes a transformation process, which powerfully changes existing business concepts (or even the whole market by a radical innovation) so much that these concepts are driven out of the market. The economist Clayton Christensen developed the theory of disruption in 1997 (“the innovator´s dilemma”): according to the theory…
- 12月 19, 2022
B2B Marketing in GermanyRead more
The German bvik (Federal Association of Industrial Communication) has drawn up ten trend theses for B2B marketing 2023.