PR Blog: News and insights from the public relations, agency and communications industry
In our blog, we keep you informed about everything we face and deal with in our daily PR and communications work. Sometimes we focus on global communication phenomena, sometimes on current trends in the German PR industry, sometimes on the everyday life of our agency. Our blogroll gives you access to blogs from over 15 international partner agencies.
If you have any suggestions or questions about published blogs or would like to suggest ideas for new contributions, please feel free to contact us.
- 28. 11月. 2023Read more
Industrie-Contact (IC) once again impressed at the 2023 global PRGN Best Practice Awards, winning one gold, two silver and one bronze.
- 1. 9月. 2023Read more
PR, short for Public Relations, is a strategic communication process that builds mutually beneficial relationships between organizations and their public.
- 28. 8月. 2023Read more
The cost of a PR agency can vary based on location, experience, and specialization. Some agencies offer flat rates for specific projects. It’s crucial to evaluate costs against expected benefits, as effective PR can greatly impact a company’s success.
- 26. 7月. 2023Read more
The Public Relations Global Network (PRGN) has added Beijing-based China Advocate to its global network, expanding PRGN’s coverage of the important Asia-Pacific region.
- 24. 5月. 2023Read more
The Public Relations Global Network (PRGN) announced today it has added Finland-based Ellun Kanat Oy to its global network. The addition raises the number of member agencies in the network to 55.
- 8. 5月. 2023Read more
The Public Relations Global Network (PRGN) recently elected a new slate of officers for one of the world’s largest networks of independent PR and communications agencies.
- 10. 4月. 2023Read more
The Public Relations Global Network (PRGN) has added two new agencies in the emerging markets of Africa and India as full members. This has greatly expanded the network’s ability to serve clients around the world. The number of member agencies in the network increases to 54.
- 20. 3月. 2023Read more
Tips for foreign companies, institutions and organizations how to tackle press release distribution in Germany.
- 13. 3月. 2023Read more
Initial experiences in the PR industry show that the ChatGPT chatbot offers advantages when it comes to creating press releases, social media posts and other forms of content more quickly.
- 13. 3月. 2023Read more
The results of the DPRG’s Salary and Fee Barometer 2022 show how much freelancers earn from public relations services.
- 13. 2月. 2023Read more
How much does a PR consultant earn? The DPRG Fee Barometer 2022 provides information about fees and salaries in the Public Relations industry.
- 9. 1月. 2023Read more
I became aware of the job advertisement for an internship in public affairs and communications at Industrie-Contact and decided to apply.
- 2. 1月. 2023Read more
Disruption describes a transformation process, which powerfully changes existing business concepts (or even the whole market by a radical innovation) so much that these concepts are driven out of the market. The economist Clayton Christensen developed the theory of disruption in 1997 (“the innovator´s dilemma”): according to the theory…
- 2. 1月. 2023Read more
Marconomy and the German bvik (Federal Association of Industrial Communication) have drawn up trend theses for B2B marketing in 2023.
- 28. 11月. 2022Read more
New trends will increase and change the market in 2023. They all have one thing in common: it’s all about the Digital Customer Experience.
- 1. 11月. 2022Read more
According to the results of the ARD/ZDF Mass Communication Trends 2022 study, 99 percent of all people in Germany over the age of 14 use and consume media on a daily basis. At seven hours, the average media usage time is slightly below the results of previous years, but…
- 17. 10月. 2022Read more
Industrie-Contact won a total of five awards at the global PRGN Best Practice Awards 2022, setting a new agency record. By number of awards, IC was the second most successful agency in this year’s competition. Particularly pleasing is the title defense of the first place in the category “Agency…
- 5. 9月. 2022Read more
A survey by Notified/PR Week found that more than 85 percent of PR professionals believe PR plays a stronger position in the boardroom today than it did two years ago. Seventy-six percent of respondents said the C-suite is more inclined to turn to PR than another department when a…
- 4. 8月. 2022Read more
Successful communication with the media is the key to launching press releases. What are the most common mistakes?
- 18. 7月. 2022Read more
Looking back on Industrie-Contact’s agency history since 1979, the year 2002 was one of the agency’s most important, as the agency joined the Public Relations Global Network in Paris.
- 20. 6月. 2022Read more
The launch of a new brand name needs good timing and a convincing naming and communication strategy with proper public relations and social media activities.
- 6. 6月. 2022Read more
To mark its 30th anniversary, the Public Relations Global Network has now published an eBook in which 30 PR and communications experts from the network have compiled their key insights into how successful communications works and how to guide your agency through the ever-changing communications landscape.