PR Blog: News and insights from the public relations, agency and communications industry
In our blog, we keep you informed about everything we face and deal with in our daily PR and communications work. Sometimes we focus on global communication phenomena, sometimes on current trends in the German PR industry, sometimes on the everyday life of our agency. Our blogroll gives you access to blogs from over 15 international partner agencies.
If you have any suggestions or questions about published blogs or would like to suggest ideas for new contributions, please feel free to contact us.
- 2026年6月8日Discover how to get your PR story published on BILD.de and boost your media visibility
Bild.de: How do I get a PR article published?
Read moreHow to publish a PR article on BILD.de: Requirements, PR placement tips & what makes your story newsworthy.
- 2026年5月4日How to create engaging LinkedIn posts
LinkedIn: Communication Strategies 2026 in Germany for Companies and Agencies
Read moreLinkedIn 2026 Germany: B2B strategy for companies & agencies—boost reach with thought leadership, video, and personal profiles over company pages.
- 2026年3月16日Press Releases in Germany: Writing and Distribution Tips for Foreign Companies
How to Write a Press Release in Germany
Read moreHow to write a press release in Germany: structure, tips & best practices to boost media coverage, visibility and PR success.
- 2026年2月19日How an established agency team helped Diakonie Hamburg attract more volunteers and donors
Strengthening the Brand in the Social Economy
Read moreHow Diakonie Hamburg increased volunteers & donors: Integrated brand strategy, organizational development, and SEO/PR by a specialized agency team for nonprofit success.
- 2026年1月5日Challenges and Opportunities for Journalists and PR Professionals
State of the Media Report 2025
Read moreState of the Media Report 2025: Key insights on journalism, PR, AI, media trends, challenges and opportunities shaping today’s media landscape.
- 2025年12月15日Hamburg-based PR agency ranks among top international agencies
Industrie-Contact wins four awards at the PRGN Best Practice Awards 2025 in Nairobi
Read moreIndustrie-Contact wins four PRGN Best Practice Awards 2025 in Nairobi, ranking among the world’s top PR agencies for B2B, B2C and financial communications.
- 2025年9月15日PR in Europe for E-commerce companies on Black Friday
Black Friday 2025: PR and online marketing in Germany
Read moreIt may be worthwhile to develop a targeted PR and online marketing campaign in Germany specifically for Black Friday.
- 2025年8月18日What today’s brands must do to stay credible and relevant
How the Equation of Brand Influence Has Changed
Read moreInfluence, once seen as a byproduct of visibility, is now the key metric for determining long-term relevance.
- 2025年7月21日Benefits, Risks, and Best Practices of Generative AI in Public Relations
Generative AI in PR
Read moreDiscover how generative AI is reshaping PR – boosting efficiency, managing risks, and balancing tech with human authenticity.
- 2025年7月1日International reach expanded
PRGN joins the ICCO
Read morePRGN joins ICCO, expanding international reach. The partnership enhances influence, ethics, and AI-driven communication for PRGN members.
- 2025年6月30日The path is made by walking
In No Man’s Land Between University and Professional Life
Read moreSometimes the path is made by walking, and every step, even an uncertain one, brings you closer to where you´re meant to be.
- 2025年5月15日PR, Marketing, Advertising: Key Factors Explained
The difference between PR, marketing and advertising
Read moreDiscover the differences between PR, marketing and advertising: goals and methods and why a good balance is important!
- 2025年5月1日Planning PR events live and digitally
Designing PR events effectively: From the idea to the event
Read morePlanning PR events: Learn how to create successful press events and put your brand in the spotlight with thoughtful organization and creative concepts.
- 2025年4月14日Why you should master an elevator pitch
Elevator pitch: Definition, setup, examples and tips
Read moreLearn how to convince with an elevator pitch in 60 seconds! Tips, examples and structure for a perfect first impression.
- 2025年4月1日Battenhall's 12th Annual Social Media Report 2024
The Social Media Year 2024: Developments and Findings
Read moreThe Battenhall Annual Social Media Report 2024 shows how social media is overtaking television as a news source and replacing search engines as an advertising platform.
- 2025年3月10日The Power of Emotions in PR
Emotional PR: Winning the target group’s attention with feelings
Read moreEmotional PR: Read how brands that link their values and messages to emotional stories or experiences can build a closer bond with their target audiences.
- 2025年2月17日Kill Two Birds with One Stone: More Visitors at Your Booth and Increased Demand Through Higher Media Presence / Effective Support for Marketing and Sales
Trade Fair PR: Increasing Success with Effective Press Relations
Read moreWith PR you can attract a greater number of potential clients to your stand and through media reports increase demand over a period of months, as well as providing support for marketing and distribution. Particularly companies that otherwise perform little or no public relations should not miss this opportunity.
- 2025年1月27日Effective PR starts with strong media contacts: How to do it
Establishing and maintaining media contacts
Read moreHigh-quality media contacts are the foundation of any successful PR campaign. This requires sensitivity, expertise and a service mentality.
- 2025年1月20日When and How to Successfully Reposition a Brand
The Importance of Brand Name and Rebranding
Read morePlan rebranding sensibly: Learn when and how a brand realignment increases relevance and appeals to new target groups.
- 2024年10月28日Award-winning PR work
Industrie-Contact wins three awards at PRGN Best Practice Awards 2024
Read moreIC was honoured with one first and two third places in a total of three categories at PRGN Best Practice Awards 2024 in Geneva.
- 2024年10月28日Public Relations Global Network expands its presence with four agencies in Taiwan, Spain and the USA
PR network now represented by 58 agencies worldwide
Read moreThe Public Relations Global Network has welcomed new members from Taiwan, Spain, Florida and Oregon, bringing the number of agencies to 58.
- 2024年10月14日Business and Communications Environment in Hamburg and Germany
Germany – United in the Heart of Europe
Read moreJonathan Klimke of Industrie-Contact describes the business, media and communications landscape in Germany in this PRGN blog post.
- 2024年7月1日Natacha Clarac new President of the Public Relations Global Network
PRGN appoints Natacha Clarac as new President
Read morePRGN, one of the world’s largest networks of independent public relations and communications agencies, recently elected a new leadership team.
- 2024年5月21日How can non-governmental organizations effectively spread their message and gain support?
PR for NGOs
Read morePublic Relations for non-governmental organizations is a key to reaching target groups and successful fundraising.
- 2024年5月2日Get off to a flying start in PR
Dual study program in Public Relations
Read moreA dual study program in Public Relations offers practice-oriented training. Industrie-Contact is practice partner of the International University Hamburg.
