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9月 24, 2011TwitterInternational PR network tweets live
Global Twitter Live Chat Premiere
The Public Relations Global Network (PRGN) arranged the first global twitter live chat on the topic “Social Media” yesterday.
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9月 19, 2011Finnair wins Euro Effie award for innovative marketing
IC successful with football legend Pierre Littbarski campaign
Finnair has won a Silver Euro Effie award in recognition of its Local Heroes marketing campaigns in Germany and…
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9月 8, 2011Performance Measurement of Public Relations Services
Get rid of the ad value equivalent?
Several German PR agencies have newly rejected the ad value equivalent (AVE) as method to measure PR. This resulted…
