- September 24, 2011
Global Twitter Live Chat Premiere
The Public Relations Global Network (PRGN) arranged the first global twitter live chat on the topic “Social Media” yesterday.
0 - September 19, 2011
IC successful with football legend Pierre Littbarski campaign
Finnair has won a Silver Euro Effie award in recognition of its Local Heroes marketing campaigns in Germany and...
- September 8, 2011
Get rid of the ad value equivalent?
Several German PR agencies have newly rejected the ad value equivalent (AVE) as method to measure PR. This resulted...